- Accent Improvement
- Architectural Presenter
- Business Communication Skills
- Diplomatic Language
- Email Etiquette
- ESL for Professionals
- Expert Witness
- High Stakes Presentations
- Interviewing Skills
- Leadership Communication
- Media Training
- Medical Communicator
- Persuasion Today
- Public Speaking
- Scientific Communicator
- Venture Pitching
- Vocal Image
- Writing at Work
Persuasion Today
Your team has developed a great proposal, supported by compelling data and crystallized in a bold action plan. But your management (or direct reports, or colleagues, or clients) resist the new approach. How do you persuade them to accept your suggestion?
Persuasion today is much more than selling an idea through pressuring and marketing. You must advocate the merits of your proposal in ways that make sense to decision-makers. This type of communication requires adjustments in language, approach, and kinds of evidence. The key insight is that people are not rational, so your approach will need to cater to the signals they have sent about their decision-making style. Persuasion has become a science with skills that are easy to learn and readily applied to your work.
Your team has developed a great proposal, supported by compelling data and crystallized in a bold action plan. But your management (or direct reports, or colleagues, or clients) resist the new approach. How do you persuade them to accept your suggestion?
Persuasion today is much more than selling an idea through pressuring and marketing. You must advocate the merits of your proposal in ways that make sense to decision-makers. This type of communication requires adjustments in language, approach, and kinds of evidence. The key insight is that people are not rational, so your approach will need to cater to the signals they have sent about their decision-making style. Persuasion has become a science with skills that are easy to learn and readily applied to your work.
In this workshop, we’ll explore how to:
- Evaluate decision-making styles
- Frame points for better reception
- Use logic, emotion, story-telling, and other triggers to action
- Change word choices and language to suit different audiences
- Utilize new insights from psychology and organizational behavior
After completing this workshop, you will have a repertoire of new techniques to use in presenting your ideas to any group. And you will maximize the success of your proposals.